“Pop-up shops” redone
It’s true: pop-up shops are uber-trendy right now. And for good reason. The limited monetary expenditure allows young brands to have a (limited) retail presence, and it allows major brands to experiment in new cities and with special collections. Thus, I wasn’t surprised to encounter several as I’ve been cruising around northern Europe the past few months. There were two “pop-ups” that caught my attention:
A tee-shirt collection displayed in a hallowed-out medieval church in Bruges, Belgium:
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And an A.F. Vandevorst boutique (that’s been made to look like church) in a small house in the beach front town of Knokke, Belgium. The brand took over the entire first floor, and included art installations in the rooms not displaying clothing and accessories.
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like being in church. and worshipping shoes.
a subversive church. with avant-garde fashion for sale.
clothes!
a statue next to the entrance
moving into the art installations, there's a creepy altar-like arrangement
a twisted-staircase installation
an 'art' video plays in one room
modern art, A.F. Vandevorst-style
What will be next? I wait excitedly to see!
Happy Shopping ; )
À bientôt,
k.
