It’s true: pop-up shops are uber-trendy right now. And for good reason. The limited monetary expenditure allows young brands to have a (limited) retail presence, and it allows major brands to experiment in new cities and with special collections. Thus, I wasn’t surprised to encounter several as I’ve been cruising around northern Europe the past few months. There were two “pop-ups” that caught my attention:
A tee-shirt collection displayed in a hallowed-out medieval church in Bruges, Belgium:
And an A.F. Vandevorst boutique (that’s been made to look like church) in a small house in the beach front town of Knokke, Belgium. The brand took over the entire first floor, and included art installations in the rooms not displaying clothing and accessories.
What will be next? I wait excitedly to see!
Happy Shopping ; )