The headline is a bit misleading. What I mean is that the soldes season has arrived in France, the twice-yearly period during which retailers are permitted by law to reduce prices. Although yesterday was the official (legal) kick-off of the sales, signs started going up last week around the city to announce their arrival. I love seeing how each store communicates its solde:
And each boutique finds its own way to spread the word:
Yesterday was the first day, and all of the big stores opened at 8am (usually they open at 10am) and remained open until 10pm (vs. 7 or 8pm on a normal day). I missed the line-up of people waiting outside Le Printemps Haussmann, as I was up too late the night before for Fête de la Musique, but did manage to scope out the entire store and retreat, without having purchased a single item (other than a venti latté at a nearby Starbucks), before 10am. I’m still recovering.
For those of you in Paris, or who are coming to Paris in the next month, Happy Soldes!